Chew on this

A campaign for seasonal and local eating

We partnered with chef Carlin Greenstein of NYC to create a series of functional & educational tools to help New Yorkers (and others) get familiar with their growing season—and encourage them to explore the world of seasonal and local foods.

Telling the story of our food

While we endeavored to create a fun and engaging brand, the overall goal was to tell the story of food. Through food/herb wheels & educational posters like the Food Origins Map below, we helped bring the hidden story of our food to light.